What is Segmentation?

Segmentation is the act or process of dividing [customers] into segments.

For example:

H-E-B serves Texans.

Central Market speaks to Texans with selective taste and a desire for the unknown.

Mi Tienda transports the Hispanic Texan home. Generational memories. Language. Color. Aromas.

These are examples of the same parent brand [H-E-B]. Three segments. All Texan pride.

This is the epitome of customer Segmentation in the practice of Marketing.

Listen to my voice over below.

https://video.wixstatic.com/video/08d600_12484a7a9b764d04a19cf9ab5353bb87/1080p/mp4/file.mp4

Segmentation.pdf

Download PDF • 296KB