Market Intelligence: Annual Partnership

Service Description

For franchise owners and operators who need ongoing strategic leadership while developing their team’s ability to think, execute and measure independently. General businesses and nonprofits also work with Bronthie and Ileana. Questions to guide the year: Where should we focus our time, people and budget? What are national and local customer behavior and performance telling us? What should we continue, change, test or stop? Can our team explain the results and recommend the next move? How we will work: Set the annual direction, guide execution and use monthly working reviews and quarterly performance assessments to adjust. Bronthie leads marketing decisions and develops the team across research and analysis. Ileana leads advertising in-culture creative production and local execution. First we demonstrate the process, then we work through decisions together, then your team practices leading the review. What will you receive? An annual strategy and working marketing calendar Ongoing strategic direction and team coaching Monthly working reviews with written actions Quarterly performance assessments and recommended adjustments A documented process for measuring and interpreting performance A year-end review and priorities for the following year What should your team be able to do? Read the evidence, recognize emerging opportunities, anticipate customer needs and recommend practical action with increasing independence. 15% of topline sales during the 12-month partnership, billed monthly based on that month’s sales.