Hi! ¡Hola!
I'm Bronthie.
Owner & Principal Strategist of Bronthie Market Intelligence — where market intelligence becomes action.
I read markets, people, and rooms to help businesses and professionals move with sharper strategy, stronger presence, and better timing.
Tell me more...
Certainly.
From National Advertising & Marketing Agency to In-House Marketing
My perspective was built on both sides of the marketing world:
national advertising & marketing agency strategy and local franchise execution.
A perspective where the essentials do their job:
the right marketing research,
for the right market position,
defining the right audience,
offering the right products,
at the right price,
on the right place,
with the right message,
at the right time.
The right process, the right pieces, in the right order, working toward the right goal.
Makes sense, right?
Career Journey
Lopez Negrete Communications
Marketing Research & Data Analysis SpecialistI began my career at a remarkably high standard: Lopez Negrete Communications in Houston.
One of the nation’s largest independent, Hispanic-owned advertising and marketing agencies.
There, I was trained in multicultural intelligence — studying people, culture, data, and business goals with equal respect.
The client roster carried weight: H-E-B, Bank of America, Hyundai, McDonald’s, Unilever, Walmart, Baylor College of Medicine, Phillips 66, Total Wine & More, and Lone Star College.
At Lopez Negrete, I led strategy for 5 McDonald’s Co-ops alongside franchise owner/operators, helping position the McDonald’s App as #1 in the App Store.
It also gave me proximity to an irreplaceable intelligence network — industry leaders, owners, strategists, researchers, creative directors, media thinkers, and unsung heros who understand the relationships and details —and know how to navigate the complexity required to bring consequential work to life.
That chapter shaped how I listen, how I observe, how I strategize and cultivate executive presence.
Thank you,
Alex & Cathy Lopez Negrete
Kate Owens
Gerry Loredo
Nick Heisig
Keisha Williford
Emily EllisonCaroline Werstak
Julie Grayum
Ingrid Rincon
Arturo Colon
Sylvia Rodriguez
Sandra Arroyo
Jonathan Solano
Ed Lutito, Sarah Lutito
David Hadley, Michael Hadley
Anna Oquin
Richard Castro, Vincent CastroNic Snowberger
Bob Wagner
Clark Gray, Phil GrayAlex Gaski
Brittany Dangerfield
Angie Blissett
Annette Coulombe
Tyler McSweeney
Yellowstone McDonald's
Marketing DirectorDid you know McDonald’s system is one of the most selective entrepreneurial environments in the country?
After agency strategy, I moved into in-house franchise marketing.
As Director of Marketing for Yellowstone McDonald’s, under nationally renowned Owner/Operator Nic Snowberger, I supported 16 restaurants across Montana and Wyoming.
This chapter gave me the other side of marketing.
The operational side.
The hyper-local side.
The “will this actually work?” side.
I helped unify the franchisee brand across distinct markets by blending Census demographics, local lifestyles, proprietary product-mix data, digital behavior, and the powerful tourism flows surrounding Yellowstone National Park.
From app adoption and digital ecosystem growth to hyper-local in-restaurant engagement, the work had to make sense in each market. But it also had to make sense inside each different restaurant.
Because in a franchise system, strategy has to survive labor realities, inventory, crew training, guest behavior, the app experience, and the operator’s P&L.
The operations team brought spirit to the strategy.
And when the work moved correctly, the result was visible: vibrant customer smiles reflected back to the team.
That chapter taught me to respect execution.
Smart strategies are not enough.
The work has to have life.
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Bronthie Market Intelligence
Owner & Principal StrategistBronthie Market Intelligence was built from accumulated wisdom across agency strategy, franchise execution, executive rooms, philanthropic work and generational business intelligence.
Across every business and interpersonal exchange, the discipline is the same:
What makes you distinct?
What does your audience value?
How can you meet the needs of the room?
Different rooms.
Same diagnostic process.
Read the situation.
Identify the problem.
Create the right solution.
Move with intelligence.
That is where market intelligence becomes action.
Philanthropic Work
Business Wisdom, Shared GenerouslyMy philanthropic work is rooted in sharing accumulated business knowledge with young people.
I care about helping students understand how business rooms actually work.
How to read a room.
How to understand a business problem.
How to notice what people value.
How to prepare for professional spaces.
As a Board Member of the Advertising Education Foundation of Houston, I support scholarship opportunities for students preparing to enter advertising, media, marketing, and business.
Through the University of Houston Bauer College of Business, I have also served as a business coach, mentor, and marketing panelist.
On the ground experience matters even more now. AI can multiply human capability to heights we have never seen before. But only when the person using it knows how to think.
That is why I care about helping young people build the judgment behind the tool.
How to evaluate an answer.
How to recognize weak thinking.
How to use AI to augment human capability without replacing human responsibility.
To me, this is part of modern mentorship, one that makes me smile.
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Bronthie
Out of Office
Outside of office life, Bronthie is still studying the market.
Just more deliciously.
You can find her ideating colorful marketing strategies while strolling through Central Market, luxuriating in culinary artistry at Indienne, Contramar, or El Bolillo Bakery — IYKYK — sipping a local IPA at the airport, obsessively sharpening her chef’s knife, and above all…
laughing daily with her muse, editor-in-chief and mom, Ileana, and her distinguished gentleman, Napoleon.
Strategy for Local Franchise Owner/Operators
National Brand Alignment.
Data-Led.
Budget-Disciplined.
Culturally Relevant.
Imaginative.
What I Do
I help founders, owners, and executives turn scattered information into clear direction. My work includes:
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Market Research & Opportunity Mapping – identifying where your growth is truly coming from.
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Customer Journey & Sales Analysis – translating first-party data into sharp, actionable next steps.
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Campaign Strategy & Post-Analysis – understanding what worked, why, and how to build on it.
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Loyalty & Retention Program Design – creating programs that keep your customers close.
My Process
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Start with Listening: Every partnership begins with a complimentary 30-minute session to understand your goals, challenges, and where clarity feels missing.
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Discovery Session: A deeper diagnostic where I identify what’s working, what isn’t, and map your next strategic moves.
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The Intelligence Ladder: My proprietary framework that guides you from data collection to confident, intelligent decision-making.
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À La Carte Services: Tailored offerings including Signature Customer Journey Audits, Intelligence Dashboards, and Cultura Latina Intelligence.
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Booking Made Simple: Schedule all sessions directly through my website — secure, easy, and efficient.
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Limited Client Base: I intentionally work with a select group each year to ensure depth, precision, and profitability in every engagement.
Napoleón
Chief Security Officer
2025
Montana
Wyoming
Now serving
Houston
Dallas
Fort Worth
San Antonio
Austin
El Paso
Rio Grande Valley
Philanthropy
Corporate Business Coach, Mentor and Marketing Panelist
Board Member: Advertising Education Foundation Houston
Co-chair Student Conference
Logos displayed for illustrative purposes only. All trademarks are property of their respective owners. Past experience does not imply current endorsement.
Not Sure Where to Start?
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