Certainly.
Hi! ¡Hola!
I'm Bronthie.
I combine market intelligence with creative strategy to help franchise owner-operators build creative, data-informed marketing that strengthens their baselines.
You do what? For who?
Tell me more...
Agency Side
Lopez Negrete Communications
I began my career at a remarkably high standard within the advertising and marketing industry at Lopez Negrete Communications in Houston — Walmart’s Hispanic Agency of Record for over 30 years, yes, 30 years. There, I was trained to treat data with respect, curiosity, and cultural intelligence which defined the agency’s legacy.
I was a data analyst on the team responsible for extracting community insights for the high-profile 2020 Houston Census campaign. This was a paramount moment in my career. Growing up in Sugar Land, TX, cultural fluency is my native tongue. My multicultural upbringing paired with dedicated research observing how Mandarin, Vietnamese, Spanish, Hindi, Urdu to American Sign Language speakers behaved, resulted in furthering Lopez Negrete Communications' as a cultural insight titan.
Ultimately, this campaign allowed me to further LNC's cultural competitive advantage across the below S&P 500 and National brands.
The McDonald's System Years
At Lopez Negrete Communications, my years leading the McDonald’s app digital ecosystem helped position the McDonald’s App as #1 in the App Store.
And the craziest part... If you lived in Austin, San Antonio, McAllen, Brownsville, El Paso, Albuquerque, Tulsa, or even Nashville from 2022-2024, you saw my work out in the wild. Billboards, Hulu, Pandora, Google. That $1 McDonald's Breakfast Sandwich only in the App? Yeah, that was me. Hours on hours analyzing customer data showed me the intelligent way to 1. influence customer behavior to download the app 2. strategically recommend how to acquire, engage and retain app guest counts to Owner-Operators.
That was my "Aha!" moment. This line of work exists — recommending marketing and advertising strategies to franchise owner-operator entrepreneurs.
The McDonald’s system set my standards for strategic thinking to a level few ever get to see up close and practice.
Owner - Operator Side
Director of Marketing
Later, as Director of Marketing for Yellowstone McDonald’s, I unified the impressive franchisee brand and built a customer-first ecosystem across 16 restaurants — mixing mystery shopping with Census demographics, Yellowstone National Park tourism patterns, and Montana’s regional spirit into a living strategy. Working under Owner-Operator Nic Snowberger was an honor.
This experience was the last puzzle on my board. I needed to see the world through daily interactions at the level of an empire of 16 restaurants. Millions in sales. High pressure. High stakes. High imagination and drive for greatness.
The Work Today
Now, through Bronthie Market Intelligence, I provide franchise Owner-Operators with disciplined marketing and advertising strategy — and elevate their internal talent to think strategically and measure what matters.
Please note, I intentionally collaborate with only two to three Owner-Operators at a time to protect the quality of my work.
Please refer to my Terms & Conditions for franchise brand compliance alignment, approval processes, and engagement standards.
For Franchise Owner-Operators
Marketing + Advertising Strategy that is:
Data-Led.
Budget-Disciplined.
Culturally Relevant.
Imaginative.
Aligned with National Brand Guidelines.
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What I Do
I help founders, owners, and executives turn scattered information into clear direction. My work includes:
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Market Research & Opportunity Mapping – identifying where your growth is truly coming from.
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Customer Journey & Sales Analysis – translating first-party data into sharp, actionable next steps.
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Campaign Strategy & Post-Analysis – understanding what worked, why, and how to build on it.
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Loyalty & Retention Program Design – creating programs that keep your customers close.
My Process
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Start with Listening: Every partnership begins with a complimentary 30-minute session to understand your goals, challenges, and where clarity feels missing.
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Discovery Session: A deeper diagnostic where I identify what’s working, what isn’t, and map your next strategic moves.
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The Intelligence Ladder: My proprietary framework that guides you from data collection to confident, intelligent decision-making.
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À La Carte Services: Tailored offerings including Signature Customer Journey Audits, Intelligence Dashboards, and Cultura Latina Intelligence.
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Booking Made Simple: Schedule all sessions directly through my website — secure, easy, and efficient.
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Limited Client Base: I intentionally work with a select group each year to ensure depth, precision, and profitability in every engagement.
Napoleón
Chief Security Officer
2025
Montana
Wyoming
Now serving
Houston
Dallas
Fort Worth
San Antonio
Austin
El Paso
Rio Grande Valley
Other Places You'll Find Me
Corporate Business Coach
Logos displayed for illustrative purposes only. All trademarks are property of their respective owners. Past experience does not imply current endorsement.
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