top of page
Logo Bronthie Market Intelligence.png
Museum of Market Intelligence Header Mobile Blog (1).jpeg
Logo Bronthie Market Intelligence.png
Logo Bronthie Market Intelligence.png
Go

"Millennials" are TikToks Best Shoppers

  • Feb 14
  • 1 min read

Updated: Feb 15


Intelligent Talking Points

  • More than half (54%) of TikTok users ages 25-44 have gathered more information about a company or product after hearing about it on the platform, according to a December report from Edison Research.

  • Those who are 45+ show a significant influence to follow a brand/company on TikTok or another social media platform after hearing about a product or service on TikTok.

  • Keep in mind, those 45+ didn't grow up with technology at their fingertips. This space is still new and exciting for them, compared to digital natives.

Comments

Rated 0 out of 5 stars.
No ratings yet
Add a rating

The Market Intelligence Brief

Your information is used only for delivery. Nothing is shared.

Market Intelligence Interests

Select all that apply

Select a Tag to Filter

bottom of page