The Median Age in the U.S. is 38.9.

What if your biggest risk isn’t competition... but targeting the wrong age segment?

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Market Intelligence Talking Points

Median Age Is a Business Signal

It's important because it reveals a market’s life-cycle stage. It shows whether a population is primarily youth-driven, family-building, or driven by an aging population.

1. Understanding this helps leaders anticipate demand rather than react to it.

   It impacts things like…

   1. housing development

   2. school enrollment

   3. workforce growth

   4. healthcare demand

   5. consumer spending

      patterns which all move with the demographic center of gravity.

2. The Median age in the U.S. is 38.9.

   1. Texas is far younger.

      1. Houston: 34.4

      2. Dallas: 32.8

      3. San Antonio: 34.2

      4. Fort Worth: 33.4

3. The U.S. is aging overall. But in Texas, the % of the population below 18 is greater than the national average - 22.0%

   1. Fort Worth % Under 18 yrs old: 26.4%

   2. Dallas % Under 18 yrs old: 23.9%

   3. San Antonio % Under 18 yrs old: 23.6%

   4. Houston % Under 18 yrs old: 23.4%

Source: 2024 ACS 5-yr (2020-2024)

This is the kind of market interpretation I help franchise owners and marketing leaders build on together, using data to imagine smarter action before demand shifts become too expensive to ignore.

Work with Bronthie.

https://video.wixstatic.com/video/08d600_65b5f7bed9ce4cbe86c7959e397bf7c5/1080p/mp4/file.mp4