Click Read More to see how the first three months of the partnership unfold. I begin by studying the market and the business firsthand — how marketing currently shows up in the market, the customer’s physical and digital journey, your historical guest count and sales baselines, product mix (PMIX), and how your social media functions as a real-time digital focus group for customer behavior. From there, I develop practical recommendations across marketing, media allocation, digital ordering strategy, and product focus or assortment — identifying where to innovate, where to return to proven historical performers, and where simplification improves performance. Implementation happens in collaboration with the operator and their team, working alongside the existing marketing director when one is in place, as well as coordinating with national brand partners, merchandising partners, and local agencies where applicable. This work is documented through a three-month marketing and media calendar to guide execution and maintain cohesion across teams. Over the following weeks we track results, review performance, and refine the approach so decisions remain grounded in real market behavior. All initiatives are developed with awareness of franchise brand standards and approval structures. Please refer to my Terms & Conditions for franchise brand compliance alignment, approval processes, and engagement standards.