Dunkin’ Now has Tacos?

Agenda - Click Hyperlinks to Go Directly

1. The Business Moment

2. The Cultural Insight

3. The Marketing Move

4. A Strategists Reflection

5. The Closing Question

   1. The Question for the Franchise Owner

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The Business Moment

Huh, I surely do get it. Tacos. But, is this a product Dunkin’ can truly own in the minds of the marketplace?

I did more digging — the products were introduced in March 2023.

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The Cultural Insight

Another wow moment — Dunkin’ literally changed the way we spell “Doughnuts” to “Donut”.

So, my marketing case, if Dunkin’ owns “Donuts”, aside from coffee, in our minds, why not focus on donut flavor innovations as opposed to introducing a new category?

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The Marketing Move

Ah, because the goal is to “offer guests a new favorite meal to fuel their day… delicious breakfast OR mid-afternoon snack”.

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A Strategist’s Reflection

As brands continue their endless war on our minds to be, well, the first to mind across our entire days, why go against the position they own already?

They own coffee and donuts. Why not do so proudly? Innovate flavors (or stop innovating so much) according to the taste preferences of the marketplace.

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The Closing Question

As always, fellow business thinker, what is your POV? Would you recommend they continue? Would you bring a revolutionary new donut flavor… or bring one back?

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The Question for the Franchise Owner

If you own a Dunkin’… Well… how are these taco sales going? Are they lifting your guest count and sales baselines?

Or… shouldn’t I help you gain app downloads so your customers (and you) can enjoy ordering ahead instead? I’m here.

🫶🏼

Work with Bronthie

Ah, first time here? Well, see where my professional perspective comes from.

Career Journey

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